What was announced
On Tuesday 3 November 2026 GGPoker said in a press release that Lex Veldhuis is joining GGTeam as Global Streaming Ambassador. PokerNews and SoMuchPoker both report the title and the date. Veldhuis, a Dutch professional, is among the best-known poker streamers, and PokerNews quotes about 330,000 Twitch subscribers and live tournament earnings above 700,000 dollars.
GGTeam is led by Daniel Negreanu, who has been the face of GGPoker for seven years. In the release Negreanu described Veldhuis as exactly what the room looks for in an ambassador. Veldhuis said GGPoker is the biggest poker site in the world and a natural fit for him and his community. According to SoMuchPoker, he named its software, the size of its tournaments and conversations with the team about its plans as reasons.
The months in between
PokerNews reported on 3 January 2026 that Veldhuis had confirmed he left PokerStars, where he had been an ambassador since 2009. The article says the sponsorship spanned more than 15 years and that Veldhuis himself said 17. He gave no reasons beyond wanting a new chapter for 2026, and declined to discuss new sponsors, saying that entering another long relationship straight away would be a mistake.
At that time he was streaming on Twitch after a quiet 2025 in which his streams did not feature poker. An automated notice in his chat said he was not a sponsored pro for any room, and he was playing on GGPoker. PokerNews reports in November that he has played exclusively on GGPoker over the past year. So his move was visible to viewers for ten months before it became official.
What is not public
None of the reports we read gives the terms of the deal: the length, the money, the number of streaming hours or what content he must show. Some coverage says he will stream on GGPoker and host events for his community, but we found no dates or amounts for them. We therefore do not know how much the deal differs from the arrangement he had in the past months.
What is confirmed and what is not
Confirmed
- GGPoker announced Lex Veldhuis as Global Streaming Ambassador and part of GGTeam on 3 November 2026. PokerNews, 3 November 2026; SoMuchPoker
- Veldhuis left PokerStars in January 2026 and said then he had no sponsor. PokerNews, 3 January 2026
- He had been playing on GGPoker through the year, according to PokerNews. PokerNews, 3 November 2026
Still open
- The terms of the deal. No length, payment or streaming schedule has been published in the reports we read.
- The length of his PokerStars tenure. PokerNews gives more than 15 years, while Veldhuis said 17.
- Whether the deal changes what he plays or streams. The reports describe only that he will keep streaming and host community events.
What this means for a viewer
A sponsorship does not make a streamer's play worse or his advice wrong, but it does shape what he shows and recommends. When you watch a stream to learn, it helps to know whether the host is sponsored, by whom and for how long. Two habits help. Treat a streamer's lines as examples to check, not as rules, and test them against your own study of stack sizes and ranges.
That is the idea behind our tools: you can look up the answer for a particular stack depth and position yourself, whatever room or streamer you happen to be watching.
how long Daniel Negreanu has been the face of GGPoker, who leads GGTeam, which Lex Veldhuis has now joined as Global Streaming Ambassador, according to PokerNews.Source: PokerNews, 3 November 2026
Questions readers ask
What did GGPoker announce about Lex Veldhuis?
On 3 November 2026 it announced him as Global Streaming Ambassador and a member of GGTeam, led by Daniel Negreanu.
When did Lex Veldhuis leave PokerStars?
He confirmed in January 2026 that he had left. PokerNews reports a sponsorship of more than 15 years, while Veldhuis said it was 17.
Were the terms of the deal published?
Not in the reports we read. They do not give the length, payment or a streaming schedule.
Where was he playing before the announcement?
According to PokerNews he played exclusively on GGPoker over the past year, and in January his stream said he was not sponsored by any room.
